SEO keyword research
Identify the high-intent keywords hidden inside your sales call transcripts.
Overview
The SEO keyword research agent analyzes sales call transcripts for a specific industry to surface the recurring challenges, themes, and language prospects use most. It helps marketing teams validate content ideas, refine messaging, and build keyword strategies grounded in real customer conversations — not guesswork. By blending qualitative insights with SEO direction, it ensures teams focus on topics that truly matter to buyers.
See it in action
Capabilities
- Highlights common pain points prospects mention across sales calls, revealing what audiences care about most.
- Surfaces industry-specific language and terminology you can translate directly into keyword themes.
- Identifies early patterns in objections and questions to help shape future content strategy.
- Strengthens SEO prioritization by aligning content ideas with real buyer intent.
Example output
Common pain points in the manufacturing sales call transcripts
After reviewing a broad set of sales call transcripts from the manufacturing industry, several recurring pain points, keywords, and phrases appear across conversations. Below is a synthesized list of the most common themes prospects raised:
Cost and operational efficiency
- “Lower production costs” / “cut waste”
- “Budget freeze” / “capital constraints”
- “Improve margins” / “tightening cost controls”
Data and system fragmentation
- “Data lives in too many places”
- “No single source of truth”
- “Manual processes slow everything down”
Quality, compliance, and risk
- “Regulatory pressure” / “audit readiness”
- “Traceability challenges” / “documentation gaps”
- “Security concerns” around shared files
Productivity and workflow bottlenecks
- “Too much manual data entry”
- “Slow handoffs between teams”
- “Hard to onboard new engineers quickly”
These themes reflect consistent patterns across manufacturers — from industrial equipment makers to specialty goods producers — highlighting where prospects face friction and what language they use when describing their challenges.
Agent workflow
Step 1: Trigger the workflow
The user enters an industry and runs the agent, prompting it to begin the research process.
Step 2: Identify relevant transcripts
The agent searches internal sales call recordings for conversations related to the selected industry.
Step 3: Extract key themes
It scans the transcripts to extract recurring pain points, keywords, and the language buyers repeat.
Step 4: Validate themes with web search
The agent checks top themes and phrases against live web search signals to confirm which terms show meaningful interest or demand.
Step 5: Map insights to SEO direction
It clusters themes into keyword ideas and content angles aligned with real buyer language.
Step 6: Create the deliverable
The agent compiles a Google Doc summarizing the pain points, keyword opportunities, and topic recommendations in a structured, easy-to-share format.
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