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How Motive uses Glean to democratize AI and easily build agents that save employees thousands of hours

2,000+

agents deployed

75%

decrease in time spent building Account Plans

Industry

Software and technology

Headquarters

San Francisco, California

Overview

Motive is an AI platform for physical operations that empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. Serving nearly 100,000 customers across industries including transportation and logistics, construction, energy, field service, agriculture, manufacturing, food and beverage, retail, waste services, and the public sector, Motive provides a unified platform where safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system for the first time.

Before Glean

As Motive scaled, they identified an opportunity to accelerate productivity by improving how employees access knowledge across the organization. With an ambitious goal of boosting productivity by 50%, Motive prioritized enterprise search as a foundational capability. Beyond search, Motive was focused on equipping teams with more secure, company-contextual AI that could meaningfully improve day-to-day workflows — ensuring employees had fast, trusted access to the information they need while maintaining the highest standards of security.

They needed a solution that would democratize employee access to powerful AI capabilities, allow employees to experiment with various models, and unlock agentic workflows, while maintaining strict security standards. Furthermore, repeatedly toggling between applications and tasks took workers out of flow, impacting focus and productivity. They needed a centralized, searchable intranet to consolidate data currently isolated across various applications and provide context for everyday work.
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That’s why they turned to Glean.

Launching Glean

Deployment made easy & secure
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Glean's out-of-the-box data connections and rapid deployment capabilities, paired with Motive’s phased launch approach and grassroots enablement efforts, made implementation quick.

Once Motive configured the key data source connections and identified AI champions to act as Glean leads across departments, they began turning on access. Their phased launch approach enabled them to address initial questions, begin experimenting with use cases, and continue rolling out priority data connectors before expanding organization-wide.

With Glean

Search, swiftly solved

Glean provided Motive employees with quick and relevant answers sourced from a comprehensive knowledge graph of their entire enterprise.

The launch of Glean Assistant further elevated the efficiency of knowledge discovery at the company, enabling users to prompt and leverage powerful new models securely when searching for information and solutions.

Agents at work

Motive rolled out agents with the intent of getting AI into employees’ hands. Requiring only natural language to get started, Glean's Agent Builder platform provided a solution. With over 2,000 agents already in their library, Motive is experimenting, iterating, and successfully implementing agents at scale.

‍HR: Self-Assessment Agent: Built by the HR team, this agent accelerates self-review processes with advanced looping. It reviews employee job architecture matrices, past performance reviews, project documents, and Slack and meeting transcripts. It then provides suggested areas of improvement and critical thinking questions for an employee to consider. The HR team estimates 60-90 minutes saved per run, and saw 1100 runs in just the first self-review cycle.
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‍GTM: Sales Prospecting Assistant: Drawing from nearly 80 pieces of Motive’s sales content, this agent helps sellers quickly tailor high-quality emails, discovery questions, and talk tracks that align with Motive’s sales methodology and best practice frameworks. Estimated to save 60 minutes per run, this one agent has unlocked valuable time savings for sellers to focus more time on customer conversations — enabling more consistent engagement, stronger buyer experiences, and increased meeting volume.
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‍GTM: Account Plan Creation Agent: One of Motive's most valued GTM agents, it accelerates account planning for strategic customers by synthesizing external signals (such as recent news), structured CRM data from Salesforce, and unstructured inputs from tools like Slack, Fellow, and Google. What once took three days now requires just two hours to reach a strong first draft. Doing so, the agent allows sellers to spend more time refining strategy and execution rather than starting from a blank page. The impact can compound up the management chain: deal reviews are more focused, leaders surface risks and opportunities earlier, and teams align faster around critical insights. Motive plans to further tailor the agent to meet the specific needs of each customer segment.

Driving Success with AI Tools

Motive’s approach to AI reflects the same philosophy that underpins its products: an AI-first platform built for scale, trust, and real-world impact. The company’s strategy for success is rooted in decentralized innovation: putting powerful AI tools in everyone’s hands, with centralized guardrails around data, security, and quality.

As an AI-first company, Motive leverages the power of AI across countless workflows. The belief is simple: adoption accelerates when AI feels accessible and immediately useful. To encourage exploration, Motive invests heavily in enablement, including dedicated Slack channels, open office hours, and hands-on learning forums.

One of the most impactful initiatives is AI Labs, where employees across functions propose and prototype AI agents tied to real business outcomes. Participants estimate expected impact, then collaborate live with subject-matter experts to refine performance and applicability. These sessions are intentionally open, allowing others to observe, learn, and contribute, reinforcing a culture of shared innovation rather than siloed experimentation.

Over the past six months, these sessions have driven over 55 quantified outcomes, boosted cross-functional collaboration, and fostered a culture of learning, with team members reporting thousands of hours saved per week across multiple AI tools. “Glean has done a lot for our culture - we are empowering and trusting people to use AI to elevate their work,” says Maddie Engelmeier, Product Management Leader at Motive.

Glean has put advanced AI that’s easy to use into the hands of every single person at Motive. It's helped make AI less of a mystery, and more a part of how everyone works.

Maddie Engelmeier

Product Management Leader for Employee Experience & Productivity, Motive

Future

What’s next for Motive

Motive continues to push the boundaries of AI adoption by analyzing how AI usage trends correlate with existing team KPIs, revealing promising early links between high adoption and stronger performance outcomes. A recent internal survey also showed growing, positive sentiment toward AI across the organization, with momentum building since Q2 2025. With democratized AI for all employees, agentic workflows automating processes, and AI that fundamentally changes how work gets done, Motive is moving forward with Glean as its foundation for AI workflow transformation.

They're focused on quantifying not just efficiency gains but effectiveness improvements and innovation investments—whether that's getting the time back to focus more on upskilling, tackling higher-value work, or simply taking a walk outside to become a happier, better employee. When it comes to AI, Maddie believes that everyone should feel empowered. “This type of technology for the enterprise is still somewhat new, which makes AI a fairly even playing field. It’s allowing everyone to have a seat at the table. While this can be daunting, it also makes right now the perfect time to experiment.”

Work AI for all.

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How Motive uses Glean to democratize AI and easily build agents that save employees thousands of hours

2,000+

75%

Table of contents

Explore more customer stories

Super.com saves 1,500+ hours monthly and onboards employees 20% faster with Glean

How enablement at Sigma democratizes content through Glean

How Wealthsimple saves $1M+ annually with Glean

Work AI that works.

How Motive uses Glean to democratize AI and easily build agents that save employees thousands of hours

2,000+

75%

Search, swiftly solved

Agents at work

What’s next for Motive

Work AI for all.