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How Zillow’s adoption of Glean formed an AI-forward culture that powers engineering acceleration and customer focus

Zillow’s Annual Review Agent drove a 7% increase in review participation

Over 80% adoption across 7,000 employees

500 Glean agents created within 6 weeks of launch—over 3,400 created in total

Overview

Zillow is the leading residential real estate app in the U.S., providing millions of daily users with services that streamline end-to-end transactions for renters, shoppers, buyers, sellers, and real estate professionals.

By modernizing the real estate experience for everyone for 20 years, Zillow has provided seamless solutions integrated within a centralized ecosystem—creating a better experience for renters, buyers, and sellers alike.

Before Glean

During Zillow's permanent shift to remote work early in the pandemic, working digitally through video conferencing, online authoring, and cloud data sharing created significant discoverability challenges. With information constantly scattered across multiple applications and workers, and without the informal office connections that previously facilitated knowledge sharing, employees struggled to find what they needed.

Zillow needed a platform to unify its fragmented data landscape through better discoverability. They required a solution that provided a connected, single source of information that cut across silos and delivered relevant answers—for both search and AI—all across their vast, fast-moving real estate platform.

That’s why they chose Glean.

With Glean

Closing faster through search

Glean connects over 30 data sources and 138 million documents, serving as a single source of truth that streamlines onboarding and helps Zillow employees quickly understand people, projects, and company operations.

Internal survey data found that Glean saves each employee 1.5 hours per week on information searching. With 80% of employees regularly using Glean, Zillow teams across HR, Engineering, UX Research, and more are able to prioritize higher value activities in their day to day workflows.

Agent deployment across Zillow

Glean enabled Zillow teams to deploy specialized agents across critical workflows within months, with over 3,400 agents created.

Leveraging Glean's Databricks Genie integration, Zillow’s People team developed Slack support agents that automatically handle employee questions by accessing existing documentation, employee insights, and people analytics.
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Ask Z Agent: Zillow’s UX Research Team created an agent that indexes and democratizes access to customer research and insights. Now, employees across Zillow can easily utilize data-driven insights as they make decisions.
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Platform Support Q&A Agents: Built by platform owners with teams that answer a high volume of questions, these agents have been attached to Slack channels to auto-answer questions and deflect recurring inquiries, saving time across teams.

Self Review and Peer Feedback Agents: Self reviews and peer feedback are critical components to annual review cycles, but can take significant time. Zillow created an agent that helped employees synthesize impact, and in doing so, drove a 7% increase in employee review participation in its first review cycle, run almost 10,000 times.
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Generating Incident Timeline Documentation: This Glean agent creates a first-pass of a postmortem document, organizing all communications and troubleshooting across multiple platforms into a single timeline, and even proposing action items. This has sped up the Engineering team’s ability to take action and drive the business forward.

Accelerating engineering with Glean MCP

Glean enables every engineer at Zillow to integrate company-specific context into their AI coding workflows through Glean’s MCP server. Within their development environment, engineers connect Glean to AI coding assistants like Cursor and Claude Code, allowing them to pull context from design documents, JIRA tickets, and existing GitHub code patterns.

Engineers can rapidly accelerate project initiation by accessing relevant internal documentation whenever and wherever needed, while simultaneously raising coding standards directly within their development tools.

From onboarding to immediate impact

Glean enables onboarding employees at Zillow to easily navigate new environments and situations by breaking down information barriers. New employees can instantly access essential people, projects, and company knowledge for successful remote onboarding.

New hires at Zillow are able to quickly deliver great customer experiences by leveraging Glean to research meeting participants, understand project context, and prepare for scheduled interactions—processes that previously required meetings, hallway conversations, and hours of search.

Glean plays a critical role in uniting a distributed workforce here at Zillow. Best of all, it goes beyond just enterprise search—it’s a solution that fully lets us leverage all our data through the latest AI models. With an 80% adoption rate of Glean, it’s helping everyone work closer together than ever before.

Toby Roberts

Senior VP of Engineering, Zillow

I love Glean’s ability to help us navigate Zillow. We have so many exciting things happening and Glean helps cut across silos and be a single source of information across multiple people, teams, and projects.

Anne Wingate

Senior Product Manager, Enterprise Technology

Glean is like the teammate that’s been at the company for many years.

Anthony Gatto

Applications Engineer

How Zillow is driving adoption

“We’ve found that the easiest way for folks to learn how to use AI is through peer sharing and experimentation,” says Anne Wingate, Senior Product Manager, Enterprise Technology. Zillow has run a series of AI Days across the organization, virtual learning experiences where teams come together, break into pods, and experiment with building out Glean agents.

Zillow has also set up an AI productivity Slack channel, where people post daily tips and tricks highlighting ways that AI is working for them. With an emphasis on sharing use cases and best practices company-wide, they are driving enthusiasm and awareness of how AI can positively impact day-to-day workflows.

Future

What’s next for Zillow

With nearly the entire company leveraging Glean’s search and work AI platform to accelerate their work, Zillow has built an AI-forward culture capable of driving better decision making, automating repetitive tasks, and spending less time than ever on manual search and question answering.

Moving forward, they’re better positioned than ever to focus on delivering exceptional customer experiences for their millions of everyday users.

A diverse range of Glean agents have been built across Zillow. We love that departments can have a structured approach to building an agent on Glean, but individuals can also go in and build something that's customized to their unique workflows.

Anne Wingate

Senior Product Manager, Enterprise Technology

Work AI for all.

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How Motive uses Glean to democratize AI and easily build agents that save employees thousands of hours

2,000+

agents deployed

75%

decrease in time spent building Account Plans

Industry

Software and technology

Headquarters

San Francisco, California

Overview

Motive is an AI platform for physical operations that empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. Serving nearly 100,000 customers across industries including transportation and logistics, construction, energy, field service, agriculture, manufacturing, food and beverage, retail, waste services, and the public sector, Motive provides a unified platform where safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system for the first time.

Before Glean

As Motive scaled, they identified an opportunity to accelerate productivity by improving how employees access knowledge across the organization. With an ambitious goal of boosting productivity by 50%, Motive prioritized enterprise search as a foundational capability. Beyond search, Motive was focused on equipping teams with more secure, company-contextual AI that could meaningfully improve day-to-day workflows — ensuring employees had fast, trusted access to the information they need while maintaining the highest standards of security.

They needed a solution that would democratize employee access to powerful AI capabilities, allow employees to experiment with various models, and unlock agentic workflows, while maintaining strict security standards. Furthermore, repeatedly toggling between applications and tasks took workers out of flow, impacting focus and productivity. They needed a centralized, searchable intranet to consolidate data currently isolated across various applications and provide context for everyday work.
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That’s why they turned to Glean.

Launching Glean

Deployment made easy & secure
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Glean's out-of-the-box data connections and rapid deployment capabilities, paired with Motive’s phased launch approach and grassroots enablement efforts, made implementation quick.

Once Motive configured the key data source connections and identified AI champions to act as Glean leads across departments, they began turning on access. Their phased launch approach enabled them to address initial questions, begin experimenting with use cases, and continue rolling out priority data connectors before expanding organization-wide.

With Glean

Search, swiftly solved

Glean provided Motive employees with quick and relevant answers sourced from a comprehensive knowledge graph of their entire enterprise.

The launch of Glean Assistant further elevated the efficiency of knowledge discovery at the company, enabling users to prompt and leverage powerful new models securely when searching for information and solutions.

Agents at work

Motive rolled out agents with the intent of getting AI into employees’ hands. Requiring only natural language to get started, Glean's Agent Builder platform provided a solution. With over 2,000 agents already in their library, Motive is experimenting, iterating, and successfully implementing agents at scale.

‍HR: Self-Assessment Agent: Built by the HR team, this agent accelerates self-review processes with advanced looping. It reviews employee job architecture matrices, past performance reviews, project documents, and Slack and meeting transcripts. It then provides suggested areas of improvement and critical thinking questions for an employee to consider. The HR team estimates 60-90 minutes saved per run, and saw 1100 runs in just the first self-review cycle.
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‍GTM: Sales Prospecting Assistant: Drawing from nearly 80 pieces of Motive’s sales content, this agent helps sellers quickly tailor high-quality emails, discovery questions, and talk tracks that align with Motive’s sales methodology and best practice frameworks. Estimated to save 60 minutes per run, this one agent has unlocked valuable time savings for sellers to focus more time on customer conversations — enabling more consistent engagement, stronger buyer experiences, and increased meeting volume.
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‍GTM: Account Plan Creation Agent: One of Motive's most valued GTM agents, it accelerates account planning for strategic customers by synthesizing external signals (such as recent news), structured CRM data from Salesforce, and unstructured inputs from tools like Slack, Fellow, and Google. What once took three days now requires just two hours to reach a strong first draft. Doing so, the agent allows sellers to spend more time refining strategy and execution rather than starting from a blank page. The impact can compound up the management chain: deal reviews are more focused, leaders surface risks and opportunities earlier, and teams align faster around critical insights. Motive plans to further tailor the agent to meet the specific needs of each customer segment.

Driving Success with AI Tools

Motive’s approach to AI reflects the same philosophy that underpins its products: an AI-first platform built for scale, trust, and real-world impact. The company’s strategy for success is rooted in decentralized innovation: putting powerful AI tools in everyone’s hands, with centralized guardrails around data, security, and quality.

As an AI-first company, Motive leverages the power of AI across countless workflows. The belief is simple: adoption accelerates when AI feels accessible and immediately useful. To encourage exploration, Motive invests heavily in enablement, including dedicated Slack channels, open office hours, and hands-on learning forums.

One of the most impactful initiatives is AI Labs, where employees across functions propose and prototype AI agents tied to real business outcomes. Participants estimate expected impact, then collaborate live with subject-matter experts to refine performance and applicability. These sessions are intentionally open, allowing others to observe, learn, and contribute, reinforcing a culture of shared innovation rather than siloed experimentation.

Over the past six months, these sessions have driven over 55 quantified outcomes, boosted cross-functional collaboration, and fostered a culture of learning, with team members reporting thousands of hours saved per week across multiple AI tools. “Glean has done a lot for our culture - we are empowering and trusting people to use AI to elevate their work,” says Maddie Engelmeier, Product Management Leader at Motive.

Glean has put advanced AI that’s easy to use into the hands of every single person at Motive. It's helped make AI less of a mystery, and more a part of how everyone works.

Maddie Engelmeier

Product Management Leader for Employee Experience & Productivity, Motive

Future

What’s next for Motive

Motive continues to push the boundaries of AI adoption by analyzing how AI usage trends correlate with existing team KPIs, revealing promising early links between high adoption and stronger performance outcomes. A recent internal survey also showed growing, positive sentiment toward AI across the organization, with momentum building since Q2 2025. With democratized AI for all employees, agentic workflows automating processes, and AI that fundamentally changes how work gets done, Motive is moving forward with Glean as its foundation for AI workflow transformation.

They're focused on quantifying not just efficiency gains but effectiveness improvements and innovation investments—whether that's getting the time back to focus more on upskilling, tackling higher-value work, or simply taking a walk outside to become a happier, better employee. When it comes to AI, Maddie believes that everyone should feel empowered. “This type of technology for the enterprise is still somewhat new, which makes AI a fairly even playing field. It’s allowing everyone to have a seat at the table. While this can be daunting, it also makes right now the perfect time to experiment.”

Work AI for all.

Get a demo

How Motive uses Glean to democratize AI and easily build agents that save employees thousands of hours

2,000+

75%

Table of contents

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Booking.com scales AI to 14,000 employees—and redefines work—with Glean

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Connecting millions to the world—and employees to smarter work

The search that finally worked

Where AI meets work—helping every team move faster

Faster content, higher impact

Answers in an instant

AI that works—company-wide

What’s next for Booking.com

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How GCash uses Glean to improve financial security for 100 million users

How GCash uses Glean to improve financial security for 100 million users

GCash is the leading finance app in the Phillippines. With over 20 years of commitment to digital financial inclusion, GCash empowers its nearly 100 million users to safely manage their finances and achieve financial security anywhere in the world.

Searching for discoverability

The context and capabilities to move at the speed of business

Unified context across sources

Prioritizing focus and flow

Enabling citizen-developers

What’s next for GCash

Work AI for all.

TIME revives a century of archives—and boosts sales and research—with Glean.

TIME revives a century of archives—and boosts sales and research—with Glean.

Bridging 100 years of journalism with tomorrow’s work AI

Historical data into working knowledge

Accelerating sales. Supercharging research. Simplifying work.

Closing faster through search

Up and running in weeks

A century of data, fully indexed

What’s next for TIME

Work AI that works

How Zillow’s adoption of Glean formed an AI-forward culture that powers engineering acceleration and customer focus