Sales call coaching
Get targeted coaching when you need it.
Overview
Analyze recorded customer calls to evaluate how well reps follow your sales methodology and where they can improve. See where reps articulate value, quantify outcomes, reference customers, engage decision-makers, and what to focus on next time. Scale coaching with consistent, actionable guidance you can deliver in minutes.
See it in action
Capabilities
- Evaluates calls against your internal sales methodology to pinpoint strengths, gaps, and risks.
- Surfaces relevant transcript quotes so managers can coach to specifics, not generalities.
- Suggests practical next-step topics and agenda items for the follow-up conversation.
- Highlights missing elements such as quantified outcomes, references, or executive engagement so reps can address them early.
Example output
Feedback summary — Acme Corp discovery with Jordan Lee (Gong recording)
Success criteria
Point of view (value hypothesis): Present — “Based on your expansion goals, Globex helps teams shift time from manual updates to selling by automating CRM hygiene and surfacing account context instantly.”
Positive business outcome: Partial — Outcomes were described qualitatively.
Customer references: Missing — No specific customers cited.
Executive alignment: Missing — No explicit economic buyer identified or invited for next call.
Suggestions for the next meeting agenda
Quantify outcomes: Align on 2–3 concrete KPIs.
Add a customer proof point: Share one relevant customer story and outcome to build confidence.
Expand stakeholders: Invite the economic buyer and a technical evaluator; confirm decision process and timeline.
Agent workflow
Step 1: Trigger activation
User selects one or more recorded calls and the agent fetches the transcript(s) from Gong.
Step 2: Analyze call transcript
Identify the rep and meeting context from the transcript.
Step 3: Compare transcript to desired criteria
Check for key success criteria (value hypothesis, positive business outcomes, customer references, executive involvement).
Step 4: Note sources for conclusions
Extract supporting quotes tied to each criterion and mark presence or absence.
Step 5: Generate report
Create a compact table summarizing coverage across criteria.
Step 6: Deliver output
Write concise coaching notes with suggested focus areas and next-meeting agenda items.
Work AI that works.
Get a demo