Shweta Puri

With over 15 years of experience spanning marketing technology, operations, and strategy, Shweta Puri is the AI Operations & Business Technology Lead at Nextdoor, where they drive enterprise-wide AI adoption and operational efficiency across go-to-market teams. Shweta’s expertise includes managing complex marketing technology stacks, leading cross-functional teams through solution selection and implementation, and optimizing marketing tools such as Iterable, Segment, Hubspot, and Adobe Analytics. At Cisco, they delivered personalized web experiences that improved conversion rates by up to 15% and reduced external agency costs by 50%, while also enhancing SEO and analytics capabilities. Shweta’s background also features strategic consulting across diverse industries, hands-on experience in business analytics and software engineering, and a proven track record in vendor management, data-driven decision-making, and process optimization. Their journey reflects a passion for leveraging technology to deliver measurable marketing impact and operational excellence.