Making AI useful across the sales workflow

Sales teams don’t need more AI tools. They need AI that actually helps them sell.

Too much time still goes to prep, follow-up, CRM updates, and digging for account context across CRM, call recordings, docs, and team chats. Sales engineers are stretched thin, and reps still struggle to get the right context at the right moment.

Join Glean and Amplitude for a practical conversation on how modern revenue teams are using AI to cut manual work, move faster, and bring more consistency to the workflows that drive pipeline.

You’ll hear where AI creates the most value across sales and sales engineering, from account research and call prep to follow-up, CRM hygiene, and handoff documentation, and what it takes to make those workflows actually work: connected systems, trusted context, and the right guardrails.

What you’ll learn

• Why sales AI falls short when it sits on top of disconnected tools instead of supporting end-to-end work
• Which sales and SE workflows are best suited for AI, and where an AI coworker can create the most leverage
• How teams are using AI for prep, follow-up, CRM hygiene, handoff work, and other high-friction steps across the sales workflow
• What teams need to make AI useful, trustworthy, and scalable, with the right context and guardrails