How Mediafly builds for scale with Glean
Introduction
Mediafly is an all-in-one revenue enablement platform built for market-facing teams at fast-scaling organizations. It unifies seller engagement, value realization, and learning into one integrated system, helping teams scale efficient GTM motions with unified tools, actionable insights, and a true partnership that makes complex selling simpler. Top revenue teams worldwide turn to Mediafly to accelerate pipeline growth, shorten sales cycles, and close more deals faster.
Before Glean
As Mediafly grew through a series of acquisitions, its information network became scattered across a patchwork of systems, with varying levels of consistency and reliability across many resources. Finding the right answer was getting harder, especially when departing employees took their institutional knowledge with them.
Mediafly initially attempted to address this manually using an internal directory, but the volume of outdated and overlapping content made this stopgap inefficient. Employees still resorted to asking questions on Slack, drawing valuable time away from senior employees and subject matter experts. They realized they needed a more unified solution to help them sort through and index their scattered data.
That’s why they turned to Glean.
導入後
Enterprise search & version control across tools
When Mediafly's teams needed to find information scattered across internal tools, they turned to Glean to locate it. Rather than asking around in Slack and waiting on someone else to track down an answer, employees could leverage Glean to instantly find what they needed themselves, right where they were already working. This shift drastically reduced the volume of repetitive questions flowing through Slack, freed up the people who used to field them, and kept information up to date as more people now regularly interacted with it.
Agents tailored for specific workflows
With Mediafly looking to rapidly scale their processes alongside their acquisitions and growth, Glean enabled them to quickly build multiple agents to streamline and accelerate workflows, as well as merge several processes:
This agent identifies contacts, compiles their roles and information, and automatically feeds it back into Salesforce. Used by Mediafly's CX team alongside their access to Gainsight and Salesforce through Glean connectors, it lets contact information populate across the system without anyone having to enter it by hand. CSMs no longer need to manually gather and input this information for each person, making the process much more scalable.
This agent researches prospects online and any shared connections, then drafts a personalized outreach email in the voice and format outlined in a template. Used by Mediafly's sales team, it produces natural-sounding, individualized emails with relevant personalization. With a first draft that already includes initial research, sales teams at Mediafly have more time to polish content and strategize rather than get emails started from scratch.
This agent estimates the number of reps at a prospect account and updates that figure directly in Salesforce. It was the first sales agent Mediafly adopted, and its use has picked up further as the sales team leans more into agent-driven prospecting. It removed the need for reps to research and manually enter this estimate for every prospect.
This agent cross-references an incoming support ticket against Glean to surface answers for the support rep. Used by Mediafly's support team, it reduces the time reps spend finding answers themselves, and also helps identify help center articles due for an update.
Unified drafting for content & communications
When Mediafly's enablement and CX teams needed to communicate the same update across multiple channels, they turned to Glean to draft it all at once. Given source material like PRDs, Slack conversations, and transcripts, Glean produced tailored first drafts, documentation, training prep, an email, and an in-app popup, all written in a consistent tone of voice. This saved teams from starting each piece from scratch and helped ensure internal enablement and external customer communications stayed aligned, no matter who was creating them.
Personalized work assistance
When Mediafly employees needed to learn a completely new skill, like making an API call, they turned to Glean instead of a generic AI tool like ChatGPT. Glean already understood Mediafly's systems and the context behind their new role requirements, and was able to walk them through each step with answers grounded in the company's actual data rather than generalized instructions. This enabled them to pick up unfamiliar, technical work on their own and keep pace with a fast-changing workspace.
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