How Motive uses Glean to democratize AI and easily build agents that save employees thousands of hours
2000+ agents deployed
Overview
Motive is an AI platform for physical operations that empowers the people who run physical operations with toolsto make their work safer, more productive, and more profitable. Serving nearly 100,000 customers acrossindustries including transportation and logistics, construction, energy, field service, agriculture, manufacturing,food and beverage, retail, waste services, and the public sector, Motive provides a unified platform where safety,operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a singlesystem for the first time.
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As Motive scaled, they identified an opportunity to accelerate productivity by improving how employees access knowledge across the organization. With an ambitious goal of boosting productivity by 50%, Motive prioritized enterprise search as a foundational capability. Beyond search, Motive was focused on equipping teams with more secure, company-contextual AI that could meaningfully improve day-to-day workflows — ensuring employees had fast, trusted access to the information they need while maintaining the highest standards of security.
They needed a solution that would democratizeemployee access to powerful AI capabilities, allow employees to experiment with various models, and unlock agentic workflows, while maintaining strict security standards.Furthermore, repeatedly toggling between applications and tasks took workers out offlow, impacting focus and productivity. They needed a centralized, searchable intranet to consolidate data currently isolated across various applications and provide context for everyday work.
That’s why they turned to Glean.
Deployment made easy & secure
Glean's out-of-the-box data connections and rapid deployment capabilities, paired with Motive’s phased launch approach and grassroots enablement efforts, made implementation quick.
Once Motive configured the key data source connections and identified AI champions to act as Glean leads across departments, they began turning on access. Their phased launch approach enabled them to address initial questions, begin experimenting with use cases, and continue rolling out priority data connectors before expanding organization-wide.
With Glean
Search, swiftly solved
Glean provided Motive employees with quick and relevant answers sourced from a comprehensive knowledge graph of their entire enterprise.
The launch of Glean Assistant further elevated the efficiency of knowledge discovery at the company, enabling users to prompt and leverage powerful new models securely when searching for information and solutions.
Agents at work
Motive rolled out agents with the intent of getting AI into employees’ hands. Requiring only natural language to get started, Glean's Agent Builder platform provided a solution. With over 2,000 agents already in their library, Motive is experimenting, iterating, and successfully implementing agents at scale.
Built by the HR team, this agent accelerates self-review processes with advanced looping. It reviews employee job architecture matrices, past performance reviews, project documents, and Slack and meeting transcripts. It then provides suggested areas of improvement and critical thinking questions for an employee to consider. The HR team estimates 60-90 minutes saved per run, and saw 1100 runs in just the first self-review cycle.
One of Motive's most valued GTM agents, it accelerates account planning for strategic customers by synthesizing external signals (such as recent news), structured CRM data from Salesforce, and unstructured inputs from tools like Slack, Fellow, and Google. What once took three days now requires just two hours to reach a strong first draft. Doing so, the agent allows sellers to spend more time refining strategy and execution rather than starting from a blank page. The impact can compound up the management chain: deal reviews are more focused, leaders surface risks and opportunities earlier, and teams align faster around critical insights. Motive plans to further tailor the agent to meet the specific needs of each customer segment.
Drawing from nearly 80 pieces of Motive’s sales content, this agent helps sellers quickly tailor high-quality emails, discovery questions, and talk tracks that align with Motive’s sales methodology and best practice frameworks. Estimated to save 60 minutes per run, this one agent has unlocked valuable time savings for sellers to focus more time on customer conversations — enabling more consistent engagement, stronger buyer experiences, and increased meeting volume.
Driving Success with AI Tools
Motive’s approach to AI reflects the same philosophy that underpins its products: an AI-first platform built for scale, trust,and real-world impact. The company’s strategy for success isrooted in decentralized innovation: putting powerful AI tools ineveryone’s hands, with centralized guardrails around data, security,and quality.
As an AI-first company, Motive leverages the power of AI acrosscountless workflows. The belief is simple: adoption accelerateswhen AI feels accessible and immediately useful. To encourageexploration, Motive invests heavily in enablement, includingdedicated Slack channels, open office hours, and hands-onlearning forums.
One of the most impactful initiatives is AI Labs, where employeesacross functions propose and prototype AI agents tied to realbusiness outcomes. Participants estimate expected impact, thencollaborate live with subject-matter experts to refine performanceand applicability. These sessions are intentionally open, allowingothers to observe, learn, and contribute, reinforcing a culture ofshared innovation rather than siloed experimentation.
Over the past six months, these sessions have driven over 55quantified outcomes, boosted cross-functional collaboration, andfostered a culture of learning, with team members reportingthousands of hours saved per week across multiple AI tools. “Gleanhas done a lot for our culture - we are empowering and trustingpeople to use AI to elevate their work,” says Maddie Engelmeier,Product Management Leader at Motive.
